Three UX trends you should avoid

Staying up-to-date with the latest trends is crucial for any industry, especially in User Experience. However, not all trends are created equal, and blindly following them can lead to detrimental outcomes. In this article, I’ll shed light on three UX trends you should avoid, providing reasons for doing so.

1. Dark Mode Overload

Dark mode has become incredibly popular in recent years. It’s often seen as a way to reduce eye strain and save battery life on devices with OLED screens. While dark mode can be beneficial, it’s important not to overuse it. Some apps and websites have adopted dark mode as their primary theme, neglecting the needs of users who prefer light themes.

Example: Twitter’s decision to introduce an exclusively dark mode user interface led to complaints from users who preferred the traditional light mode.

According to a survey conducted by UserTesting, 53% of users found dark mode less appealing than light mode, highlighting the importance of providing a choice.

2. Excessive Personalization

Personalization in UX is undoubtedly valuable when done right, as it can enhance user engagement and satisfaction. However, overdoing personalization can become intrusive and lead to privacy concerns.

Example: Some e-commerce websites track users’ every move and provide overly specific product recommendations, making users uncomfortable with the level of data collection.

A survey by Pew Research Center revealed that 81% of Americans feel that they have little to no control over the data that is collected about them by companies. This highlights the importance of striking a balance between personalization and user privacy.

3. Removing Traditional Sign-Up Options

Some apps and websites have started to eliminate traditional sign-up options, relying solely on social media logins or mobile phone numbers. While these methods can streamline the registration process, they exclude users who prefer not to link their social media accounts or share their phone numbers.

Example: A fitness app that requires users to log in using their Facebook or Google accounts, leaving no alternative registration method.


While staying current with UX trends is essential, it’s equally important to critically evaluate them and consider their impact on your users. Blindly following trends can lead to suboptimal user experiences, negative feedback, and a loss of trust. By analyzing data and understanding user preferences, you can make informed decisions that lead to better design choices and more satisfied users. Remember, not all trends are worth embracing, and sometimes, the best UX design is timeless and user-centric.


Nielsen Norman Group (NN/g): NN/g is a well-known usability research and consulting firm that publishes a wide range of UX-related studies and articles. You can find valuable insights on navigation, accessibility, and usability on their website.

Pew Research Center: Pew Research conducts surveys and studies on various topics, including privacy concerns and online behavior, which can be a good source of data for discussing user preferences and privacy issues.

Statista: Statista is a reliable source for statistics and market data. They often provide data related to user preferences, trends in technology, and social media usage.