Opportunities and Strategies to Attract Generation Y Employees

Rutledge, Canadian HR Reporter wrote in his article: Accept that employees will leave; new employees are more likely to resign from an organization than older employees are. Today, Generation Y employees “see themselves as consumers in a marketplace of employment experiences” (Rutledge, 2005). Generation Y...

Future of Marketing: Recent Trends, Emerging Issues & Future Outlook

Marketing is always evolving as technology moves forward. Marketers need to see the big picture in order to be successful. As executive Ralph Oliva director of the Institute for the Study of Business Markets at Penn State University's Smeal College of Business said, "It doesn't...